Inoculation theory states that inoculation is used to describe the attribution of greater resistance to individuals. Or, the process of supplying information to receivers before the communication process takes place in hopes that the information would make the receiver more resistant.
Here are the steps of effective inoculation:
- Warn the receiver of the impending attack.
- Make a weak attack.
- Get the receiver to actively defend the attitude.
Inoculation theory applied to prevent alcoholism
And most importantly this has been applied to marketing